How To Get The Most From Your PHILO Video
Now that you've got your PHILO Project video, how can your organization make the most of it?
PHILO Project videos are designed to allow our clients to tell their own stories to the world. So with that in mind, here are a few of the ways your can most effectively use this powerful new tool.
In Person Fundraising and Outreach
When meeting in person with potential donors, volunteers, and members of the media, your executives, staff and board members can bring their laptops loaded with your PHILO Project video. The professional videography, writing, editing and graphics of your PHILO Project video is deliberately designed to impress those with the potential to aid you in your work.
At PHILO, we believe the better your project looks and sounds, the more the people you want to reach will see you as a capable, professional organization worthy of their interest.
Online Social Media
In today's media-saturated world, it's difficult to break through the clutter of literally thousands of different websites and pages. It's been proven that video improves your organization's SEO (Search Engine Optimization - simply put, how quickly you come up in the average Google search).
Once you have your video, the next step is to research all websites where that video can be displayed. For instance, if your organization is involved in dance, it's essential that you seek out all websites that interest dance lovers and will accept your video for viewing. The same goes for theatre, music, historic preservation, literacy, and so on.
For a list of popular social media sites, visit:
For a list of video sharing websites, visit:
More and more, non-profits are turning to "crowdfunding" websites as a fundraising tool. These sites allow your organization to raise money from well meaning people around the country - and even around the world - who are willing to support you. PHILO project videos are perfect for this purpose.
Some popular crowdfunding websites include:
The Press: Print, TV and Radio
Just about all of the editors, reporters and producers working today grew up watching television and are highly oriented toward visual media; and these days just about all print media include video on their websites and most welcome free content; so it never hurts to include a great video in your media package.
Since almost all press materials today are sent out via the Internet, it's only a matter of a few seconds to insert a few sentences and a link to the body of your press release which will bring the media member to the video.
This insert might read something like this:
For further information, I hope you'll take a few minutes to a look at the video that was recently produced for (NAME OF YOUR ORGANIZATION). It's fun to watch and I think it will give you a good idea of what we're trying to accomplish: myorganization.org
Of course, your PHILO Project video can come in especially handy when dealing with local television stations and national networks. Oftentimes TV news departments want "b-roll;" video they can use for free without having to send someone to actually shoot it. Your PHILO video can also serve this purpose. For instance, it might be used during a television interview with a member of your organization or as raw video for a public service announcement. In any case, TV loves free pictures and your PHILO video is a great way to provide them.
In all cases, it is best to seek publicity from local media first before contacting larger organizations in pursuit of a national story.
The most important thing about your PHILO Project video is that you use it, use it, and use it some more! Your video won't do your organization much good just sitting somewhere inside your own website. The more you follow the simple suggestions above, the more likely you are to gain the kind of local and national notice that attracts donations and volunteers to your organization.
About Our Name
PHILO T. FARNSWORTH demonstrating television at The Franklin Institute, Philadelphia, Pa August 25, 1934.
Every once in a while, we get asked why we call ourselves The PHILO Project.
Well, "philo" means "love" in Greek, which is nice; and we're a PHILadelphia - based organization.
But the truth is, we're proudly named for the great scientist and engineer, PHILO T. FARNSWORTH, the guy who invented TV.
For more about this great unsung hero of technology, go here.